A Yellowstone origin story
Set over a century before the events of Yellowstone, 1883 follows the Dutton family as they embark on a journey west through the Great Plains.
From Academy Award nominee Taylor Sheridan, co-creator of Yellowstone, the series is a stark retelling of Western expansion and an intense study of one family fleeing poverty to seek a better future in America’s promised land: Montana.
To maximize discovery and engagement on Amazon Prime Video for customers - curated three unique custom landing pages (Yellowstone, 1883, and 1923). Each “explore” page is built in such a way that allows audiences to go deeper into the world of each individual title, while simultaneously creating a connective tissue that builds awareness, excitement, and engagement for the other titles within the universe.
From Academy Award® nominee Taylor Sheridan, 1923 is the next installment of the Yellowstone origin story after 1883. The series introduces a new generation of the Dutton family and explores the early twentieth century when pandemics, historic drought, the end of Prohibition, and the Great Depression all plague the Mountain West, and the Duttons who call it home.
To maximize discovery and engagement on Amazon Prime Video for customers - curated three unique custom landing pages (Yellowstone, 1883, and 1923). Each “explore” page is built in such a way that allows audiences to go deeper into the world of each individual title, while simultaneously creating a connective tissue that builds awareness, excitement, and engagement for the other titles within the universe.
To maximize discovery and engagement on Amazon Prime Video through this unique custom landing page for Halo series. The “explore” page is built in such a way that allows audiences to go deeper into the world of Halo, while simultaneously creating a connective tissue that builds awareness, excitement, and engagement within the universe.
PVC Marketing is supporting the HBO Max launch with a Tentpole campaign in the US driving awareness and acquisition across in-app, onsite, outbound, and paid channels. Post-launch, evergreen marketing and content-launch strategies will sustain and promote discoverability for HBO Max across marketing channels.
What Happened?
On 12/6, the US Prime Video Channels (PVC) business launched HBO Max, a Tier 1 subscription service from Warner Brothers Discovery, Inc. (WBD). HBO Max is an expanded offering from the previous HBO channel on PVC (removed from PVC in Sept. 2021). In addition to the classic HBO content catalog featuring series like Game of Thrones, Succession, and The Sopranos, HBO Max offers a broad range of content from popular brands within the WBD portfolio, including DC Comics, Turner Classic Movies, and Cartoon Network, as well as iconic shows like Sesame Street, Friends, and South Park. At launch the HBO Max catalog holds more than 28K VOD titles and 8 live linear feeds.
Yellowstone chronicles the Dutton family, led by John Dutton (Oscar® and Emmy® winner Kevin Costner), who controls the largest contiguous cattle ranch in the United States. Amid shifting alliances, unsolved murders, open wounds, and hard-earned respect, the ranch is in constant conflict with those it borders—an expanding town, an Indian reservation, and vicious business rivalries.
To maximize discovery and engagement on Amazon Prime Video for customers - curated three unique custom landing pages (Yellowstone, 1883, and 1923). Each “explore” page is built in such a way that allows audiences to go deeper into the world of each individual title, while simultaneously creating a connective tissue that builds awareness, excitement, and engagement for the other titles within the universe.
Creative Director, Professional Career work.
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Humane Society and SOFLO Home project collaboration with the Florida Panthers